Hello Friends Today i discussed some reason for your blog failure.I
think these reasons are helpful for a blogger to a blog success.
I Discusses The Reason That Why No One Comes Back To Your Blog After First Visit.
1)Readers Are Confused:Your blog lacks an underlying, coherent theme that is obvious to readers.
For
example, you run a series of posts on exercises to fix back pain. It’s
educational, useful, and best of all, it works. There’s a ton of
quality information in the series, and it gets rave reviews.
But on
your site, you also publish information on how to improve your golf
swing, diet products and recommendations, weight lifting guides, and an
online class on biofeedback.
What happens when a new person comes
to your site? They arrive from a search engine or are referred from
some other site, they read the piece of content they came for, and they
look around and go “Uh, what is this place?” They don’t really
understand what’s going on. Is this site about health? Is it about diet
and fitness? Is it about alternative health?
They don’t really
know why’d they’d come back, so they just go ahead and Google the next
thing they’re searching for instead. Instead of digging around your site
further, they go right back to Google.
Having a blog that
contains random content, or posts without a coherent idea or reason
behind them, may be useful content-wise but it won’t be a motivating
reason to subscribe, since people can’t really tell what they’ll get in
their inbox.
If your blog’s theme includes a variety of subjects
and topics, you can unite them under one idea. Aside from knowing what
to expect, readers will return because they know what problem your
website solves.
2)Story isn’t present or strong enough:I want you to think back
to folk heroes of the old days: people who fought for a cause and whose
names we still remember. Remember any? I’m thinking of Robin Hood,
William Wallace, Joan of Ark, Davy Crockett, Che Guevara. Does anyone
know the specifics of their lives? Not sure about you, but I don’t. All I
remember is their message.
That’s what you want your audience to leave with once they’ve read your content: a feeling.
Even
though your content may be good, and it may be useful, if people aren’t
coming back, it may be because they just don’t feel anything when they
visit your site. There’s likely no background story, no excitement, no
purpose beyond just the usefulness of the information.
An
example? You write about location independence. That’s great—you teach
people how to build a business via the Internet or other means that
doesn’t require them to be in one place. You may have readers, but
perhaps they’re not people who really feel what you write about—people
who really know what it feels like to hate their job day after day, who
hate showing up to the cubicle environment, and who crave the autonomy
of location-independent work.
If, on the other hand, you
communicate your background story—former cubicle dweller that hated her
life, and became a living-on-beaches business owner—suddenly, your
content resonates with readers.
If you can communicate that
position in every post you write, your readers will think, “Man, I
really need to get out of here because it’s sucking the life out of me!
My life feels pointless and is seriously lacking the adventure I want!”
every time they go to your site. This way, you become like a folk hero,
as people remember what they feel—the “why” behind your story—and stick
around to hear more.
This is where the power of branding comes
in, because a brand is an experience. Your blog can be a brand too. If
you establish your “why” and your story strongly enough, people will get
the same feeling every time they come.
3)Your personality doesn’t come through:Business is all about
differentiating yourself, right? There’s so much competition (and
millions of blogs)! You need to find a way to stand out.
Some people fail to realize that you can be your unique selling proposition. You are the spice in the recipe.
When
I first started blogging, my writing was way too formal. It was just
bland—there was no sense of conversation to it. As soon as I cut loose
and starting writing like I talk in daily life, people started emailing
me to say they love the way I write, and how my personality comes
through.
Be personal—it’s a unique selling proposition in and of itself.
There’s
another big reason you should let your personality shine, though. When
people read 500 blogs about “how to blog” or “how to start an online
business” how do they choose which one to read? They’ll often choose the
one with character.
The person who can make them laugh while
talking about blogging, the person who can make sewing sound sexy, or
the person who is so neurotic about working out that they get you
inspired to hit the gym.
1 comments
